Networking 101: Building Connections in The Interior Design Industry

When you hear the word “networking,” what comes to mind? For many, it’s the image of exchanging business cards at cold, impersonal conferences — something you have to do rather than want to do.

No one can deny the value of networking in any industry. Personally, though, I’ve rebranded “networking” as “connecting.” It’s a small shift in language that makes a big difference. To me, it’s about building meaningful relationships — quality over quantity. Much better, right?

The truth is, you never know who other people know, and initiating and nurturing connections will only further your growth both personally and professionally. Today, I’m sharing some of my favorite ways to connect in the industry, the groups and events that have shaped my career, and the incredible results I’ve experienced as a result.

Networking Experiences for Growth

Those large conference rooms are not the only places to make meaningful connections. Frankly, I don’t think they’re the most worthwhile, either. Networking can take place anywhere, literally. Here are a few groups and events where I’ve made connections that have contributed to my professional growth:

The Design Community: When it comes to growing relationships with other designers, I fully believe in collaboration over competition. At the most basic level, we all do the same thing, but the nuances in our unique perspectives, specialities, and personalities are what set us apart and make us ideal for different clients. We all need a community to share tips, tricks, resources, and comradery. 

The Design Community doesn’t only include other designers — there are so many professionals who are involved in bringing projects to life. My network has grown to include trades people, vendors, real estate agents, general contractors, and builders.

River North Design District: I’m a relatively new member of the RNND, a design group connecting like-minded designers and the community. It’s helped with brand exposure and vendor connections, and they host learning events that continue to advance my knowledge and relationships within Chicago.

Women Belong: As an organization that brings women at all stages and levels of their careers together, Women Belong has been a supportive cross-industry network in the world of being a woman entrepreneur. It’s led to great connections and invitations to speaking events that have, in turn, led to new projects.

NextUp: Though this nonprofit community is largely corporate-focused, NextUp has allowed me to meet some great women in business and gain different perspectives while still nerding out on the business side of things.

High Point Market: Or HPMKT, as it’s known in the design world. This bi-annual trade show is full of design networking opportunities and making friends and connections within the industry.

Charity Events: I love giving back to the community — and Humble Design is my favorite way. Attending charity events and becoming involved with their organizations have led to connecting with like-minded people. A plus for the community and for my own professional growth.

College Alumni Groups: Are you still involved with groups from your college? I fully recommend it, if not. These groups full of people who share a common interest have created opportunities across industries for me. 

Local Chamber Events: The Chicago Chamber is an active and dynamic business association with a full calendar of events. I love attending — not only does it support the Chicago community, but I’ve met a variety of local business owners which may lead to future partnerships or referrals. 

Events at THE MART: Home to trade and consumer shows and design events, THE MART offers a rich variety of programs throughout the year.  I’ve found that the more you show up, the more you become a familiar face, creating a growing network. Being a solo business owner can feel isolating at times, and these industry events have provided necessary support.

Hospitality Groups: No, I’m not planning on opening a restaurant or hotel, but interior design is so focused on service. I’ve found that I can learn so much from others in the service industry. Hospitality groups are an incredible resource full of expertise and experience in serving clients well.

Gyms & Activity Clubs: You may laugh at this one, but how easy is it to strike up a conversation while shooting some baskets or hitting some tennis balls? You simply never know who you’ll meet, and my gym has led to growing my circle to include a wide variety of people.

The Impact of Networking on KP Home

Let’s answer the question you’ve probably been wondering since you began reading: is it worth it? Have my involvement in these groups and my attendance at these events made an impact on my business? The short answer? Yes. A few notable gains include:

Speaking Opportunities: I made a key connection with a real estate agent and was invited to speak on a panel she hosted. This one connection led to the broadcast of KP Home’s brand and message to dozens.

New Project: A general contractor in my network introduced me to a client who was seeking design work. Adding projects to my design calendar is always exciting!

Studio Space: During a conversation with an initial networking connection, I shared that I was in search of a studio space. She suggested I take a look at Kinzie Industrial Corridor where I found the perfect space. Another gain? That initial connection has now grown into a dear friendship.

Tips for Building Your Network

So, have I tipped the scales in favor of networking? If you’re feeling ready to begin making those valuable connections, I have a few tips to share on getting started… and keeping the momentum going:

Do what you love: Pursue activities you’re passionate about, whether it’s joining a tennis club, taking an art class, or volunteering. Authentic connections happen when you show up as your true self.

Attend meetings: Did you know that you don’t always have to be part of an association or group to attend their events? Keep your eye out for meetings where you can attend as a non-member. It’s a great way to get your feet wet.

Join a group: Start with becoming involved in a board or group that you enjoy and care about. You’ll have opportunities to get to know more like-minded people on a personal level.

Get curious: Everyone has a unique story, and asking questions of people and learning about their lives may open the door to deeper relationships and connections.

Play the long game: Chances are, you won’t land a client through every new person you meet. But I promise, the more people you add to your circle, the more resources you have at your fingertips. I never know when I’ll encounter a situation where I need some support. It’s reassuring to know that I have a list of people I can reach out to for help.

Takeaway Tips on Building Meaningful Connections

• Reframing Networking: Focus on quality over quantity, viewing it as “connecting”
• Key Networking Opportunities:
  • Design Community: Collaborate with designers, tradespeople, vendors, and contractors.
  • River North Design District: Brand exposure, vendor connections, and learning events.
  • Women Belong & NextUp: Supportive networks for women entrepreneurs and business insights.
  • High Point Market & THE MART: Industry events for networking and learning.
  • Charity & Community Events: Volunteering to meet like-minded professionals.
  • College Alumni Groups & Local Chambers: Expand local business relationships.
  • Hospitality Groups & Activity Clubs: Broaden professional insights and informal networking.
• Impact of Networking: Leads to speaking opportunities, new projects, and lasting professional relationships.
• Tips for Building Connections:
  • Pursue passions and show up authentically.
  • Attend meetings, even as a non-member.
  • Join groups and boards that align with your interests.
  • Ask questions and stay curious about others’ stories.
  • Play the long game—relationships grow over time.
• Result: Building a diverse, supportive network enhances career growth, business opportunities, and industry community in Chicago.

Creating Meaningful Connections 

Building a diverse network over time can benefit your business in ways you might not even realize. When I first left my corporate job, I attended a design event where I knew maybe one person in the room. Two years later, at the same event, I looked around and realized how many more connections I had made.

The power of connection in a short amount of time can create a community and industry that feels welcoming and supportive. In my eyes, that is a must.

I’d love for us to connect and become resources for each other. Reach out to me here, and let’s begin the conversation.

Warmly,
Kristen